Digital 2015 was a complex event, hoping to attract a diverse audience including academics, tech business owners, policy influencers and more.

But with over 100 speakers across 4 different streams of content in only two days, ensuring that attendees could plan which sessions to attend was paramount.

Working with Crowdcomms, I commissioned and managed an interactive event app for Digital 2015.

The Digital 2015 app had over 2187 unique users in total (a high take-up rate of nearly 100%, combining the native and web app versions).

This was achieved by a number of email campaigns to over 2,000 registered delegates, in combination with a website banner highlighting the app and promotion via social media channels.